Roots. Heritage. Future
At RHF, we see real estate in Israel as more than an investment, it is a connection to our roots, our heritage, and the promise of the future in our homeland. We specialize in curating and developing unique properties across Israel, guiding our clients through every stage of the process – from acquisition and renovation to personalized design and full property management. Each home we touch is approached with deep respect for its architectural identity and cultural significance, and transformed to meet the highest standards of contemporary living. RHF blends local expertise, aesthetic sensibility, and long-term vision, offering our clients a seamless experience that unites heritage and innovation, emotion and precision, Israel and home.
REAL ESTATE SERVICES
Property Search
Through Zoom calls, videos, and open conversations, we’ll explore every option together. Our goal is to find the property that reflects your vision. With our experienced eye, we uncover hidden gems with renovation potential and early-stage projects where timing makes every investment count.
Transaction Support
Even if you’re abroad, we’ll handle every step with discretion and precision, securing the best terms. Our trusted network of lawyers and accountants ensures a smooth, worry-free process — so your transaction is managed with confidence and care.
Renovation & Design
From concept to completion, every choice is shaped by your taste and lifestyle. Our architects craft elegant, efficient plans, while our team oversees each detail — delivering a seamless renovation that enhances comfort, beauty, and value.
Post Purchase Management
Our team maintains hotel-level standards, from the garden to the linens. You’ll have responsive online support and arrive to a home that’s ready, warm, and immaculate. With local expertise and bespoke service, we turn ownership into effortless luxury.
ABOUT US
RHF (Roots • Heritage • Future) was founded with a clear vision, to connect people to Israel through real estate. Every property carries its own narrative — a dialogue between architecture, culture, and identity. Our mission is to preserve that essence while envisioning its next chapter. At RHF, we specialize in the full real-estate journey: from property search and acquisition to design, renovation, and ongoing management. Our approach combines local expertise with international design sensibility, ensuring each project reflects both Israel’s distinctive heritage and the individual lifestyle of our clients. Whether it’s restoring a historic home in Tel Aviv, transforming a new development into a personal retreat, or managing a property with meticulous care, RHF operates with a single guiding principle – to create homes that honor the past, serve the present, and endure into the future. Our name – Roots, Heritage, Future – embodies everything we stand for: a deep respect for the origins of place, a commitment to architectural integrity, and a forward-looking vision that turns every investment into a lasting connection with Israel.
PARTNERS
SASHA TROUFANOV
I was born in Russia and moved to Israel with my parents when I was three years old. We settled in Kibbutz Nir Oz, where I grew up surrounded by the open landscapes of the Negev. Over the years, my connection to this country became the deepest part of who I am. I have traveled and worked in many places around the world, but nowhere has ever felt as much like home as here. After serving in military intelligence, I completed a degree in Electrical and Computer Engineering and began a career in high-tech. Working for a semiconductor company that was later acquired by Amazon was both challenging and rewarding, yet I always felt something was missing – a sense of purpose that would connect my work to my heart, my values, and my love for this land. On October 7, 2023, my life changed forever. My mother, grandmother, my partner, and I were taken captive. My father, Vitaly, was murdered that day. After 498 days in captivity and an intense journey of survival and reflection, I came home with a clear understanding of what truly matters. I realized that my life must be devoted to something that strengthens and unites – to building bridges between Jews around the world and the State of Israel, the heart of our people and our shared future.
MARTIN JACOBY
I was born in Argentina and have been living in Israel for the past 25 years. For more than 15 years, I’ve made Tel Aviv my home – a city that continues to inspire me with its energy, creativity, and spirit. I’ve lived and worked in different cities around the world, my connection to Tel Aviv and Israel remains unbreakable. This is the place where I believe in living, creating, and raising my children – the place where I feel most at home. After serving in the Israeli Air Force, I earned a BA in Business Administration with a specialization in Hospitality Management from the Jerusalem Hebrew University. For more than 20 years, I have been immersed in the world of hospitality and real estate, leading operations, marketing, sales, and consulting for hotels and developments in Israel, Spain, and Argentina. I’ve developed a refined eye for design and detail, with a deep appreciation for the balance between aesthetics and comfort. My passion lies in working with clients from around the world, helping them find and shape their place in Israel – through investment, renovation, and thoughtful property design. In recent years, I’ve successfully sold and renovated properties in Tel Aviv, overseeing each project with a focus on design, quality, and care – transforming spaces into timeless expressions of elegance and functionality.
We founded RHF (Roots • Heritage • Future) with a shared purpose — to create more than a real-estate company. Our vision is to create a living bridge — one that unites global perspectives with Israel’s enduring heritage, distinctive beauty, and evolving future.
For us, Israel is not only home – it’s a story of resilience, belonging, and hope. Through RHF, we bring that story to life by curating, restoring, and managing properties that reflect the essence of this land and the spirit of its people. Each project is a way to connect, to create, and to shape the future – together.